About Us


​Blu Ash was founded by Nicole as a one stop shopping experience for sunbathing beauties for high fashion. Nicole who frequently visit beach destinations around the world, and is devoted to finding the most coveted resort wear and swimwear.  Spending much of her life at the beach inspired her to start her own boutique.

Nicole currently lives between Miami Beach and Naples, Florida, where she oversees all aspects of the brand, infusing the spirit of a beach lifestyle through effortless and stylish design.