The Blu Ash Story

Inspired by nature, Blu Ash is a lifestyle resort brand extending beach wear to any occasion, fusing a tropical aesthetic with vibrant artistic vision, creating the perfect way to wear a piece of paradise everywhere and ​Blu Ash was founded by Nicole who at an early age always loved fashion and travel. Two years ago, Nicole suddenly lost her sister Ashley (Ash), and as a way of dealing with the grieving process, Nicole turned to her passion of fashion design. Hence Blu Ash was born!

Nicole currently lives between Miami Beach and Naples, Florida, where she oversees all aspects of the brand, infusing the spirit of a beach lifestyle through effortless and stylish design.